I'm Zoran — a Head of Media Buying with 10+ years scaling paid acquisition across high-pressure verticals. I run campaigns, build the automation that runs them, and the dashboards that prove they worked.
I started in 2007 as a solo affiliate marketer — building, ranking, and monetizing a network of 40 websites in one of the most competitive niches on Google at the time. I learned SEO, copywriting, conversion, and the cost of relying on a single channel the hard way, the year the algorithm changed.
What came next was a decade-long run in paid acquisition. I joined First Beat Media in 2013 and stayed for 11 years, eventually leading the media buying function — owning strategy across ExoClick, TrafficJunky, TrafficFactory, TrafficStars, Taboola, MGID, RevContent, and a long tail of smaller networks. I built and trained teams, set up tracking and attribution from scratch, wired together APIs and postbacks, and pushed campaigns from spreadsheets into dashboards that updated themselves.
Somewhere along the way I stopped being just a media buyer. I picked up PHP, SQL, Python, and Linux — enough to set up my own VPS environments, run CRON jobs, and write the scripts I used to wait for an engineer to build. Now I work as a hybrid: a paid acquisition lead who can also ship the tooling around it.
Today I'm focused on the intersection of three things I've spent years on independently: performance media buying, workflow automation, and AI-powered processes. I work remotely with companies that take growth seriously — and that want someone who can do the work and build the systems that make the work scale.
ExoClick (ExAds), TrafficJunky, TrafficFactory, TrafficStars, Taboola, MGID, RevContent, Clickadilla, Tube Corporate. Native, display, popunders, push, in-page push, interstitials, video, email, members-area, RTB.
Voluum · BeMob · Binom · Keitaro · Everflow · Tableau · Google Analytics. Postback configuration, S2S tracking, pixel implementation, behavioral retargeting, ExAds API integrations.
Python · PHP · SQL · HTML/CSS/Bootstrap. Linux server admin, LAMP stack, CRON, VPS environments (Linode, DigitalOcean, Hetzner). Custom ETL pipelines. OneSignal Push API automations.
ChatGPT · Gemini · Codex · Lovable. Business workflows combining LLMs, scripts, and dashboards. WordPress CMS, Excel / Sheets / Pivot Tables for fast-cycle BI. VS Code as primary workspace.
Built a high-performing, data-driven team. Lifted conversion through structured experimentation and behavioral optimization. Introduced automation and real-time reporting systems that raised operational efficiency and long-term profitability.
A self-updating reporting layer that pulled spend, click, and conversion data from five ad networks via their APIs and postbacks, normalized everything into a single schema, and pushed daily summaries into a unified dashboard. Cut manual reporting from hours per day to near zero.
Captured incomplete sign-ups and segmented them by source, geo, and intent signal, then re-engaged them across push and on-site channels at the moments most likely to convert. Used at scale across membership platforms to lift recurring user value.
A scripting layer that read live campaign performance from network APIs and adjusted bids and budgets on schedule. Replaced manual day-in/day-out optimization work and freed buyer time to focus on creative, angles, and source quality.
A structured workflow for testing creatives and landing pages across geos and traffic sources, with attribution wired end-to-end via S2S postbacks. Made it possible to call winners quickly and confidently instead of arguing over screenshots.
Personalized push notification flows triggered by user behavior — sign-up state, last activity, segment — running across membership sites. Lifted returning-user frequency and gave the product team a reliable engagement channel.
Operational workflows that combine LLMs with scripts and dashboards: generating ad-copy variants, drafting briefs from data, summarizing competitive landing pages, accelerating BI work that used to need a dedicated analyst. Built for operator leverage, not novelty.
For startups and scaleups that need senior media buying judgment without a full-time hire. I own the channel mix, set up the tracking, build the playbook, and run the function until you're ready to take it in-house.
For teams whose marketing is bottlenecked by manual work. I design and build the automation — reporting pipelines, retargeting logic, AI-assisted operational workflows — that turns a 5-person team into a 10-person team without the headcount.
Tracking and attribution audits, ad-network strategy reviews, automation roadmaps, hiring support for paid acquisition roles. For founders and growth leads who want a second set of eyes on the stack.
If you're scaling paid acquisition, building marketing automation, or just trying to figure out whether your tracking is actually telling the truth — I'd like to hear about it. Remote, async-friendly, reply within a business day.